When people search for any service, product, or information on a search engine, they use particular words or phrases called keywords. They help you understand your audience and their search intent. As a result, you can generate content that perfectly tailors to their preferences.
Conducting comprehensive keyword research and placing them strategically can boost your website’s organic traffic and revenue. But for this, you first have to increase your insights about different types of keywords. The most common forms of keywords include commercial and navigational keywords.
Similarly, information keywords also fall in the category of the most important keywords. Do you want to learn more? Keep reading, as this article will explain the top keyword types every website owner must know.
Top 6 Types of Keywords You Must Know
In today’s digitalized world, an increasing number of consumers prefer to buy online. This emphasizes the need for search engine optimization, which primarily revolves around keywords. By leveraging their potential strategically and effectively you can achieve a higher conversion rate. But, first, you need to know the differences between transactional, long-tail, and short-tail keywords. Let’s focus on the top six types of keywords you must know:
1. Commercial Keywords
After going through various searches, a consumer finally makes up their mind to buy a service or product. This is when they use commercial keywords, making these queries, words, or phrases highly beneficial to target. Remember, users who leverage commercial keywords are still in the research phase. Although their intent to buy is at its peak now.
You can recognize commercial keywords feasibly. They usually contain modifiers like “best”, “top”, “affordable”, and “review.” Seeking help from an SEO expert is essential to locate and use this type of keyword more effectively. People contact professionals at an esteemed SEO company in Dubai to achieve the milestone.
2. Navigational Keywords
This is one of the most unique types of keywords. People using such words or phrases are generally familiar with the site they want to visit. That is why these keywords are sometimes also known as the “go” keywords. Individuals using these queries already know what they are going to buy and from where.
For instance, if a user wants to visit a particular social media app like “X”, they will insert a query like “X login.” The best use case example of these keywords is to leverage them for local SEO. You can place them in your content and website to drive foot traffic to your physical storefront.
3. Informational Keywords
Some searchers use search engines like Google to learn or enhance their knowledge about a specific topic. The phrases they use to get the information are termed informational keywords. Optimizing your content for such queries means you are providing information, answering a question, or giving instructions.
A few examples of informational keywords can be “What is SEO,” “How to write SEO content,” or “What are keywords in SEO.” You can utilize such keywords to teach your audience and establish your expertise. This will play a critical role to a build a trustworthy relationship between you and your target clientele.
4. Transactional Keywords
The people who are willing to place themselves at the bottom of the sales funnel. You can say that such consumers are looking forward to completing a transaction. These keywords primarily contain price-related terms like “affordable” and action words, such as “buy”.
For instance, if a person needs to buy a mobile phone, they will use phrases like “buy iPhone 16.” These keywords are one of the most beneficial types. You need to use them properly, as the searcher has already gathered all the data about the product and is now trying to make a purchase.
5. Short-Tail Keywords
You might already know that keywords are also categorized based on their length. There are two main types in this regard, and short-tail keywords are one of them. They contain only one or two words, such as “water bottles”. Despite high competition, they are important for SEO due to the following reasons:
- They have a high search volume
- They attract visitors at the top of the funnel
- They have a broader scope
- They are good for pillar pages
You need to know that short-tail keywords help Google crawler to process and index your content. But to do so, you will require help from an SEO pundit. You can contact a reputable SEO company to achieve the milestone.
6. Long-Tail Keywords
The most search intent-specific type of keywords are the long-tail keywords. They usually comprise about five to eight words. For example, instead of using only “water bottle” you can write “best water bottles for girls.” These keywords are highly advantageous for SEO, offering these perks:
- They have less competition
- They have higher conversion rates
- They help rank your new pages
- They improve your content visibility
- You can customize your content using these keywords
It is also worth mentioning that long-tail keywords exist in two forms. They can either be topical or supporting. The former kind is more popular than the latter.
Optimize Your Content with Different Keyword Types
Keywords are of many different types. The most common ones include commercial, transactional, navigational, information, long-term, and short-term keywords. Finding and using all these kinds effectively is essential to improve your site’s ranking. Contact an SEO expert now to optimize your content with different keyword types.