According to various sources, Amazon has over 300 million active users. Your business can tap into this huge customer base through Amazon pay-per-click advertising. You may wonder what it is. You can advertise your products on the Amazon website or by using the application. However, the catch is that you pay only when someone clicks on your advertisement. While this can be a positive thing, it can turn into a negative as well. For instance, if you don’t target the proper audience, random people can click on your advertisement. While they have no interest in buying your products, you end up paying the fee.
That’s where our Amazon PPC management services come into the picture. Our agency can help you target relevant keywords and reach the exact audiences who are looking for your products.
How do our Amazon PPC management services work?
In Amazon pay-per-click advertising, you set how much you will bid per click. So, it is you who determines how much money you are going to spend on this advertising. However, our premium services can provide you with an optimal plan. This will ensure maximum returns while reducing the amount of money spent on ads.
What do our Amazon PPC management services include?
We are determined to provide you with a wholesome plan to solve your Amazon pay-per-click advertising problem. Our services include everything. From researching relevant keywords with high volume and managing manual and automatic campaigns to analysing the listings and ads of your competitors and managing product promotions, we stay with you at every step.
Our high-quality services ensure maximum ad performance and higher sales. Besides, we focus on high-traffic shopping days by running event-specific coupons, sales and discounts. Apart from this, we also invest our energy in studying your competitors to identify the best opportunities for your business. Overall, we at Salt Marketing ensure optimal growth of your business through minimum ad spend on Amazon pay-per-click advertising.
Different Ad Formats we use in Amazon Pay Per Click Advertising
There are different ad formats in Amazon PPC advertising for various functions. It involves boosting sales, creating a positive brand image, enhancing product visibility or building a loyal customer base.
- Sponsored Products:
This is one of the most used formats in Amazon PPC advertising. We use this when you want more traffic for a particular product. For instance, if it is around the new year and you want to promote greeting cards or New Year gifts. Our team of experts will run ads with relevant keywords to those products. Through this ad format, you can boost individual product visibility.
When someone searches a keyword related to that product, your product will appear in the search results as well as product detail pages. Besides, with our Amazon PPC management services, you can target relevant keywords. As mentioned before, we research relevant keywords with high volume specific to your products. We also analyse keywords that your competitors are using. Through all this data and statistics, we drive direct sales to specific products using relevant keywords.
- Sponsored Brands:
If you want to focus on building brand loyalty and position your business as an authority, this ad format is the best. Our personalised Amazon PPC management services will ensure that your brand appears prominently in search results. However, another benefit of this ad format is that you can group multiple products into one advertisement.
For instance, if it is a friendship day sale. You can run ads showcasing friendship day hampers, silver friendship bands, personalised gifts, etc., in a single ad. In this way, your company attracts a lot more customers than usual. However, by using a clear and unique brand logo, you can make your company stand out. Besides, you can enhance brand awareness with custom headlines.
- Sponsored display:
With this ad format, you can retarget your customers both on and off Amazon. For instance, if someone has recently browsed your products or similar items, you can re-engage with them both on the app and outside as well. It can help you create a long-lasting impression on your customers. Besides, you can bring them back to your product page with constant engagement, leading to higher chances of sales.
Final Words:
All of these ad formats may sound a little overwhelming. However, our team of experts at Salt Marketing ensures premium Amazon PPC management services. We will focus on doing different types of ad formats simultaneously. It will lead to constant brand growth, higher traffic to product pages, and higher sales.
With our determination and expertise for years, we can create high-performing advertisements for your brand. If you want to target over 300 million active users, explore our Amazon PPC services. We guarantee you better brand awareness, a positive brand image, higher traffic and sales, all of this while spending a lesser amount than your competitors.